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Competing with a World Cup kick-off at the North West Audio Show 2018

30th June 2018

The last thing you want to hear when you’re demo-ing at an audio show is that it coincides with a major World Cup football match.

3 Square Audio and Wire on Wire at North West Audio Show 2018

With the England-Panama match kicking off, the sixty or so companies taking part in the North West Audio Show were braced for nothing but tumbleweed in the corridors of Cranage Hall, Cheshire, last Sunday afternoon.

How wrong we all were! The North West Audio Show, in its sixth year, attracted waves of enthusiastic visitors, who enjoyed a red-carpet entrance and a glass of Prosecco in greeting. In fact, with the number of visitors coming in on Sunday, we barely noticed the match was on.

In the bar downstairs where the big-screen TV was playing, the staff were surprised. “We thought it would be rammed,” said a barman. “Obviously a different set of people.” Well, yes and no—we’d like to thank the England team for making it so clear so early that no one need worry about the result, Kris and his team from Fidelity Art for making the show run so smoothly, and Stuart and Linette at HiFi Pig for helping create such a great atmosphere as media partners of the show.

In the Fleming Room, we presented our Experience range of tunable cables alongside 3 Square Audio’s handsome birchply speakers. Their high standard of finish that takes real skill to achieve, as a number of visitors observed, and with the full range of Experience cables on demo there was plenty to listen to and discuss, from the natural sound produced by first order cross-over speakers (because the frequencies hit the ear in the same order you hear them in real life) to how our Experience tunable cables allow you to uncover the capabilities of your music system.

Come back for more about the show in future posts. In the meantime, put the North West Audio Show in your diary for next year: free entry, free parking, a relaxed friendly atmosphere and plenty to listen to. You wouldn’t want to miss it.

 

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