EU Registered Design No. 002544171

UK patent pending GB1602578.5

Refineable Excellence

Powered by

Wire On Wire's Experience range of audio interconnects and speaker cables tune a demo room at the NW Audio Show 2017

3rd July 2017

Wire On Wire's Experience range of audio interconnects and speaker cables tune a demo room.

When it comes to getting the best from high-end audio components it is important not to treat cables as just accessories. They are essential when it comes to releasing the full potential from high quality audio equipment.

That understanding is central to Wire On Wire’s ethos and we were able to demonstrate its importance at this year’s North-West Audio Show at Cranage Hall.

Wire On Wire and 3SquareAudio presented at the show jointly with our Experience680 tunable interconnects and Experience660-S speaker cables and their Translator floor-standers and stand-mounted Liberators all driven by carefully tuned first-order crossover units.


The first day we had on show the Translators connected to an NVA A-30 MkII amp with the Experience660-S speaker cables. An NVA passive amp connected our switching-unit to an Oppo CD player.

We wanted to get the sound right for the room and bring out the best in the speakers so we tuned the Experience680 for that. We found that opening up loops 3, 8, and 15 to tune the Experience680 did the job. The system without tuning had sounded a little bright for the room.

But we also wanted to demonstrate to our visitors that the cable could sound softer so we tuned another with loops 3, 8 and 13. Playing a variety of music we could switch between the cables allowing our visitors to hear the difference that geometry could make to a piece of music.

The uplift between the softer presentation and the tuning we had chosen for the show was easily noted by virtually all our visitors including a rather surprised Stuart from HiFiPig. See what Stuart had to say on the matter.


Towards the end of the afternoon we moved the Liberators into position for demos the following day. Not surprisingly having installed a new set of loudspeakers into the room the overall sound balance needed adjusting. The Experience660s speaker cables will tune as they use the same REDpurl™ adaptive asymmetric geometry.


We settled on 3, 8, 13, and 15 loops tuned, which gave us superb detail and a sense of space and depth to the soundstage. We pitched this against another cable tuned (2,3,4, 8 and 13 tuned) to soften the upper frequency presentation (without loss of detail) to enhance the mid-range slightly as a way of showing our visitors how the system could be adapted to a particular system and user.

Visitors had clear opinions, some preferred this latter version whilst others preferred the cable tuned to give a little more lift to the upper frequencies. The age of the listening ear of course plays a part in these observations.

Either way the transparency of the speakers reflected the changes we made but it shows how important it is to tune a system, however good, to get the best out of it. And of course it allowed our visitors their preferred choice of listening that they would expect once an audio system is installed in their own listening space.

Thank you to all our visitors and fellow exhibitors for making the show such a success and we hope to see some of you at the London Indulgence Show.




Recent stories

18th March 2020

What do the best audio cables and interconnects sound like?

What to listen for when auditioning the best audio cables What do the best audio cables and interconnects sound like?…

1st March 2020

Fine-tuning your HiFi system's performance with the Experience range of audio cables

Fine-tuning your system's performance with the Experience audio cables "If you 'Experience' what a tunable cable can…

10th December 2019

Wire on Wire wins Hi-Fi + magazine’s Interconnect Cable of the Year

Special Celebratory offer on our Experience880 for a limited period. Our flagship interconnect, the Experience880,…

5th November 2019

The pleasures of a little HiFi distortion

Bending technology can lead to some great music. Some time ago I came across a 1991 review by Robert Deutsch of…

27th December 2018

Audio cable design-Developing the Experience range of audio interconnects and speaker cables.

How the Experience range of audio interconnects and speaker cables were developed. This is a slightly modified version…

News archive


Designed and made in Britain