Experienced audiophiles know what makes them happy
Wire on Wire is a British company that hand builds tuneable audio cables using its unique REDpurl™ adaptive asymmetric geometry design. We like to listen to live music and we even play a little of it ourselves and we like audio systems that can reflect that experience.
As Nelson Pass observes on his First Watt web site, "There is no such thing as a perfect amplifier. All audiophiles and their associated equipment have specific needs, but in each case, there is such a thing as a best amplifier - the one that makes you happy."
Well that pretty much sums up our attitude because there is no such thing as a perfect interconnect either. Each has a character due to its capacitance (C), inductance (L), resistance (R) and geometry so there will be a 'best' interconnect for you and your system.
We make sure we tick all the boxes regarding audiophile qualities of a cable but we understand that subjective enjoyment of music requires a personal touch and if you agree with us, then you are probably in the right place.
Cable design is limited by the manufacturing process
Conventional cable manufacturers have two problems when it comes to making you happy. The first is they can only make what braiding and weaving machines can construct and that translates as a very small number of wire arrangements or geometries. The second is that once the cable leaves the machine it is fixed so if it’s not right for you and your system you’ll either have to adapt to it or buy another cable.
REDpurl™-a unique design
Our unique REDpurl™ adaptive geometry allows us to take a more flexible approach. Its elegantly simple design allows us to spend a lot of time building and evaluating cable geometries and related concepts with an eye towards producing the highest quality sound.
And the great thing is that our customers can continue that process at home. Unlike conventional designs with their fixed geometries, our cables can be adapted by the listener to their own situation.
Why geometry matters
We've bought a lot of cables over the years but we have always found ourselves one tweak away from an interconnect we could really enjoy. “We began looking for something that could adapt to the individual,” Wire on Wire’s founder, Chris Bell says, “and to achieve that we had to think outside of the box”.